In the late 19th century, the questionnaire was one means of taking the case study into the multitudes. This article engages with Forrester’s idea of thinking in cases as a means of interrogating questionnaire-based research in early American psychology. Questionnaire research was explicitly framed by psychologists as a practice involving both natural historical and statistical forms of scientific reasoning. At the same time, questionnaire projects failed to successfully enact the latter aspiration in terms of synthesizing masses of collected data into (...) a coherent whole. Difficulties in managing the scores of descriptive information questionnaires generated ensured the continuing presence of individuals in the results of this research, as the individual case was excerpted and discussed alongside a cast of others. As a consequence, questionnaire research embodied an amalgam of case, natural historical, and statistical thinking. Ultimately, large-scale data collection undertaken with questionnaires failed in its aim to construct composite exemplars or ‘types’ of particular kinds of individuals; to produce the singular from the multitudes. (shrink)

During the interwar years psychologists Louis Leon Thurstone and Rensis Likert produced newly standardized forms of questionnaires. Both built on developments in mental testing, including the use of restricted sets of answers and the emergence of statistical techniques, to create questionnaires that employed numerical scaling. This transformation in shape of questionnaires was intimately tied up with both psychologists’ nominal subject of investigation: attitudes. Efforts to render psychology a socially valuable and influential science spurred psychologists to create sophisticated and increasingly precise (...) means of measuring social attitudes. Reducing mental dispositions to mere numbers on a scale, these developments also initiated new relationships between psychology and the public. Rather than engage a wide spectrum of the public directly in the research process, questionnaire research was limited to those within academic circles. Even so, research with questionnaires aimed to comment on attitudes in the public more broadly. The kind of ‘thin description’ afforded by numerical scales, though used to measure individual psychological subjects, afforded psychologists the opportunity to craft their vision of an increasingly attitudinal public, one positioned as best governed with the aid of psychological expertise. (shrink)

This paper introduces the special issue dedicated to ‘Psychology and its Publics’. The question of the relationship between psychologists and the wider public has been a central matter of concern to the historiography of psychology. Where critical historians tend to assume a pliant audience, eager to adopt psychological categories, psychologists themselves often complain about the public misunderstanding of them. Ironically, both accounts share a flattened understanding of the public. We turn to research on the public understanding of science, the public (...) engagement with science and communications studies to develop a rich account of the circuitry that ties together psychological experts and their subjects. (shrink)